5 stars (A huge smack of reminder) - Let's face it, we are not dumb. In the very deep core of our intuition and innate propensity, we know when someone isn't 'into you'. But because we are all born good beings and our instincts tells us to; first, believe and trust, we do get hurt. And continue to get hurt knowing we are hurting. Being both sympathetic and selfish, we fall into this little yet very dangerous hole called 'DENIAL'. This book is funny, painfully honest and a great smack of reminder to tell us 'we don't need to live with unhappiness and wonder if we really deserve it but embrace happiness and KNOW we deserve it. Absolutely love it. 1 stars (A sexist view of men) - If you truly believe that "Men are not complicated, although they'd like you to think they are" and "there are no mixed messages", as the product description echoes, this book may be for you-- but why do you need it? If men are so stupid, simple, and inferior, do you really need to buy a book to understand them? Men aren't dim simpletons, and you're not going to improve your understanding of them by treating them so. If you want to find and understand a man you can respect, look for books that at least respect men. ... Simon Spotlight Entertainment :: Love & Sex & Marriage :: Love & Romance :: Interpersonal Relations :: Liz Tuccillo :: Greg Behrendt :: :: He-s Just Not That Into You- The No-Excuses Truth to Understanding Guys